In this article there are some different references to help creating games:
Gamer archetypes
They have prepared also a survey where you can understand what king of player you are
https://www.cardboardrepublic.com/quiz/questions.php
7 serious games references
Add also the following
Presentation > Exercise > Gamification > Serious game
Wheel of debrief
HEXAD to distinguish player types
Periodic table of GAME MECHANICS
